Theoretical experiential graphic design trail based in Edinburgh Zoo supported by a zine and brand guidelines, with the aim on highlighting to visitors and staff the risks of deforestation and loss of rainforests on animals habitats, climate change and inhabitants of these areas.
Taking inspiration from swiss grit styles and punk zines, I created hand alterted type from Helvetica and a logo type for the trail via layering textures found in rainforests and photocopying by hand and cutting out, to create the desired, more natural edge I was after.