As part of the D&AD Newblood awards 2024, I chose to take on the Universal Music Group’s brief, of creating a poster and a suite of design assets to compliment this, as an advertisement for their yearly event; ‘Umusic Autumn at The Roundhouse London’.
Inspired by designs of previous years, I chose to take the theme of having The Roundhouse as the centre focus of the designs, (as the event is marketed to the Universal employees as a lineupless, surprise event so there is little content for the posters). However taking an abstract and vibrant twist on this theme, focusing on the interesting arhcitecture of the internal roof structure, taking these to create forms and shapes from.